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Research papers

First experiences of harmonized TV ratings in Latin America

The harmonization criteria regarding TV measurement across countries is now a reality in Latin America with a pan-regional TV rating database in its first stage with Argentina, Brazil, Chile and Mexico audiences. The objective of this paper is not...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Luisa Fernanda Streber, Boris Pauzner, Carlos Alberto Huaira Contreras
Company: IBOPE Inteligencia
June 9, 2002
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Citation

Streber, Pauzner and Contreras (2002a, June 09). First experiences of harmonized TV ratings in Latin America . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/first-experiences-of-harmonized-tv-ratings-in-latin-america-